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Log Home Conference

Tom Ryan, CEO of Mountain Home Solutions, featured speaker at Log Home Leadership Conference

Customer profiles, new data and the “Boomfluentials” unveiled, helping attendees learn how to market log homes during the next several years and beyond

May 15, Chantilly, VA – Say goodbye to the penny-pinching Do It Yourself generation. For log-home companies, it’s time to embrace the Do It For Me Boomers, or “Boomfluentials,” a 50-to-60-year-old niche within a niche that is wealthier, better educated and more eager to buy than their Baby Boom brethren.

“Boomfluentials should be your next log-home customer,” said Tom Ryan, CEO and founder of Mountain Home Solutions. Ryan was one of the featured speakers at the 3rd Annual Log Home Leadership Conference, held May 6-8 at the Marriott Westfields Hotel and Golf Resort in Chantilly, Va. The conference was produced and hosted by Home Buyer Publications (HBP), which is a division of Active Interest Media.

Ryan’s customer-focused presentation capped off two days of presentations that included everything from the state of the housing market to new data compiled from log-home magazine subscribers.

“Seventy-two percent of the Boomfluentials want to continue to live in a single-family home, and many say a ‘dream home’ is a priority. That’s a huge advantage for the log-home industry,” said Ryan. “This demographic wants smaller but nicer homes, which means you can include more upgrades in your log-home package—including services. Remember, though, this is me-first generation—they enjoy travel and play—so they don’t want the burden of jumping through hoops to get a custom home built. That will be your biggest challenge in an industry where turn-key isn’t the norm.”

Attendees, representing a cross-section of the log-home industry and its suppliers, were thrilled with the conference and eager to receive new data about their future customers.

Email Tom Ryan for more information.

Media contact: Jonathan Scott
(828) 337-9991; news@greeninkpr.com